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Since 1984, the Teva brand has been building on its heritage by pioneering the creation of sports sandals and hiking sandals. It all started on the banks of the Grand Canyon, where a river guide, wanting to prevent his sandals from being lost in the river, tied Velcro straps from his watches to them. Thus was born the first model of Teva sandals, which launched a new category in the world of sports footwear.
In the years that followed, Teva maintained its pioneering spirit, celebrating the freedom to explore, and became a cultural phenomenon around the world. The brand has become a symbol of freedom of movement and inspiring experiences ranging from the everyday to epic adventures. Teva is also committed to the community and the environment. Through its Corporate Responsibility Program, the brand is taking steps to reduce water consumption, reduce greenhouse gas emissions and create a sustainable future .
The Teva brand is characterized by innovation and craftsmanship. Every piece of footwear is carefully considered, and the signature stripes are durable, timeless and constantly reinterpreted by designers from around the world. As of 2020, all iconic stripes in Teva's product line are made from traceable, verifiable recycled plastic, demonstrating the brand's commitment to the environment.